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How to Hire a Freelance Writer for Your Business Blog

A business blog is one of the most cost-effective sales tools at your disposal. It’s an excellent way to show your industry expertise, discuss products and offerings from a leadership viewpoint and ultimately bring potential clients to your website as part of your SEO footprint. The first step is whether to hire an in-house writer or a freelance writer for this job.

Hiring a blogger is a two-way street of communication, especially if this is the first time you’re hiring a freelance writer. The best way to do this is by setting expectations from the very beginning. And being clear about what you want, how and by when. However, that doesn’t mean that you give a potential writer a few written or verbal details and then just leave them to it. That is a recipe for disaster from the get-go.

You can keep the following points in mind when hiring a freelance writer for a blog.



You should have a strategy or plan for your blog and how you envision it to be further down the road. This is also one of the things you can discuss with your potential blogger during the hiring process. Either, they can add to the current plan. Or you can have a healthy discussion on what you expect this writer to contribute to the blog.



You need to equip your writer with as much information as possible. They are an extension of your brand and need to understand as many details as possible. This includes your buyer persona, relevant industry information, your brand guidelines and anything else that is important to your business.


Where to find your freelance writer:

The internet has opened infinite avenues for hiring and recruiting qualified and engaged talent. You can try the traditional method of placing ads either in print media. Or online and go through a stack of resumes. Search engines will also spew out a number of profiles as soon as you type in “freelance blog writers” but you are not guaranteed the level of expertise nor delivery on time. Xpertin solves all these issues for you, you can receive an unlimited number of bids from qualified freelance writers with published blogs to choose from.


Fastest growing freelancing platform in the Middle East where you can find top freelancers to hire OR find projects from different categories to work as a freelancer. Xpertin is a registered member of Sheikh Mohammed Bin Rashid Establishment for SME Development (Dubai SME). More about Xpertin

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